During the exhibitions, it is not easy to present all the products in eye -catching manner. Displaying products is an art. Exhibitors might use different techniques but the best among them is to effectively use exhibition stand design. Over the years exhibition stands have been used as an effective medium for marketing. Seeing this many exhibition stand designers have started using 3 D CAD and Cam facility for making the stands.
Particularly if any company is launching a new product, they look for a complimentary style. A designer will take a brief about the company and their need and accordingly develop a design. A good and effective exhibition stand design will be perfect amalgamation of creative idea and utility. For the designer anything can be the source of inspiration. Objects, images, structures, colors or textures are few among them. Keeping in mind the needs and budget the design is accordingly formulated. Quality and exclusivity is the main go for their designer stand. At times exhibition organizers impose strict rule for building the height and solid runs of the building. Hence the designer has to adhere to it also. You might be thinking it to be a weird idea. But think from the point of view of the organizer. He has to give a fair chance to the entire participants, so take it as a challenge and show them the art of attracting the customers.
To give the company an idea about how the final product will be makes use of the latest technology. In addition to this he has to choose material to be used and finishes as well. For successful communication of their idea, they make a mock presentation. Only upon the approval of the client, the complete stand is made. While you are looking at the mock model, see take a note of following things:
* There should be a right balance between the design of the stand and purpose it serves.
* Surface color, finish and texture should give a complete and a unified look. To the viewer this gives an idea that the company is very professional.
* Check for the dimensions of the stand. Usually at the exhibition stand size is determined by the organizer and is illustrated by giving details on half floor plan. So see to it stand can be easily fitted into the space available.
* If you like the design, ensure that stand is a reusable one, so that same stand can be used for other exhibitions also. You can instruct about the same before hand also. Check for the flexibility also.
An Effective Exhibition Stand Design will meet the future needs of the clients successfully. So as a designer it is your job to take care of all the customers requisites seriously.
